This report is split into two sections the first half is research on a retail trend and the second is a retail display analysis.
For my retail trend report I have focused on the trend experiential retail and links within that subject. Experiential purchasing is the idea that a retailer offers consumers a chance to buy an experience rather than just an object or service. ‘Not only is shopping melting into everything, but everything is melting into shopping’. Teufel, P. and Zimmermann, R.(2015) Holistic retail design: Reshaping shopping for the digital era.
For my display analysis I will be exploring the different styles of shoe displays. I have explored aspects of different displays around Sheffield and Leeds. I have looked at how retailers have placed them within a shop for function or design.
Below is the link